AI is creating opportunities for smaller businesses that simply weren’t practical before. Enquiries can be responded to more quickly, leads can be followed up automatically, information can be organised, routine communications prepared and repetitive marketing processes kept moving without everything relying on someone remembering to do it.
The starting point isn’t the technology. It’s understanding how your business works, identifying where time is being lost and then deciding whether digital marketing, AI or automation could provide a better way of doing it.